LEGO® DUPLO – NUMBER TRAIN.
Creative Direction & Design.
Our brief was to build stimulating experiences with 'creative-free-build' at its heart, bringing LEGO Duplo, pre-school children & their parents together through the joy of guided play.
Our focus was to build an experience around The Number Train, the popular LEGO Duplo hero set.
Design Friendship worked in conjunction with PrettyGreen's events team from initial creative pitch through to the experience launch. Our role covered creative direction / consumer journey / character scripts and design.
Creative Concept.
LEGO® DUPLO – PLAY PLANET.
Creative Direction & Design.
Welcome to the never-ending story that is LEGO DUPLO, where a colourful imagination takes the whole family on a playful adventure.
Infamous explorer; Sir Randolph Story, is on hand to guide visitors around the Play Planet and making up stories along the way that bring the LEGO DUPLO sets to life.
Our role covered creative direction / consumer journey / character scripts and design.
Creative Concept.
Explorer Sir Randolph Story.
